Marketing Function + Leadership

A complete marketing function. Built around your business.

Bring in the full team or the leadership to make your existing team work as one. SKL connects marketing to the business and stays accountable through execution.

Ways to work

Two ways to put the right marketing function in place.

We can become the team or lead the one you already have.

01WE BECOME THE TEAM

Outsourced Marketing Function

One partnership. A complete team.

Get the leadership and specialists needed to run marketing end to end—without recruiting the entire function role by role.

  • Strategy and planning
  • Campaigns and launches
  • Local market activation
  • Communications and execution
  • Performance reporting
02WE LEAD YOUR TEAM

Marketing Function Leadership

Your team. Aligned and led.

We set the strategy, establish priorities, connect the function to leadership and operations, and lead performance with clear accountability.

  • Strategic direction
  • Team leadership
  • Cross-functional alignment
  • Decision-making
  • Performance management

Brands we work with

Different businesses. The right role for each.

  • Açaí Express logo

    Leading the franchisor's marketing function.

  • Wingstop Puerto Rico logo

    Operating as the market's marketing team.

  • Dunkin’ logo

    Leading market re-entry and brand building.

  • Gong cha logo

    Leading the Puerto Rico turnaround.

The name is the model

Built to grow with the work.

The team expands around what the business needs—adding the right leadership, specialist depth, and capacity as priorities evolve.

SKL logo

= SCALE

Who we help

For the people accountable for growing the brand.

01

Brand Owners & Franchisors

Building the brand and driving growth across markets and operators.

02

Corporate & Regional Brand Teams

Solving for market-specific growth, launch, localization, or performance challenges.

03

Multi-Brand & Multi-Location Groups

Managing brands, locations, stakeholders, and competing priorities.

04

Established & Scaling Businesses

Building the marketing leadership and execution structure required for the next stage of growth.

Specialists where needed

Leadership at the table. Specialists in the work.

SKL brings senior decision-making leaders and hands-on specialists across strategy, brand, campaigns, local marketing, communications, performance, and execution.

One team, built around the work—not one person expected to do everything.

  • Multi-market strategy
  • Franchise systems
  • Brand growth
  • Marketing operations
  • Market turnarounds
  • Execution leadership

Start the conversation

Bring us the real business challenge.

Tell us what needs to move, what is getting in the way, and what success should look like.

16410 Diamond Head Dr

laura@sklpartners.ai
Aerial view of a city skyline and marina at night